Discover romance amidst Germany’s beautiful locales, from the Bridge of 40,000 Love Locks on the Hohenzollern Bridge in Cologne to the fairytale-like Neuschwanstein Castle near Füssen in Bavaria, Germany provides an array of enchanting settings for couples. The country showcases intimate islands, underground fairy grottos, and charming love bench trails, promising a romantic journey for all.
Further, under the narrative ‘Germany Simply Inspiring,’ the country aims to highlight its positive image among a global audience whilst promoting travel tips. It further emphasises on sustainable aspects across several tourism segments throughout the country be it in the city or the countryside.
Germany not only stands as a leading travel destination but also harbours a rich artistic heritage depicted vividly in architectural marvels and the works of renowned 17th-century artist, Caspar David Friedrich. Friedrich’s allegorical landscapes captivate with contemplative figures set against dramatic natural backdrops, reflecting his deep connection with nature.
His art echoes a timeless message, particularly relevant today. His renowned work, “Wanderer above the Sea of Fog,” captures nature’s beauty and grandeur. Friedrich, deeply connected to nature, found solace in its embrace. His unhurried pace of travel enabled him to intimately experience surrounding landscapes, fostering a profound connection with the wonders of nature, which vividly depicts in all his artworks.
For art loving travellers eager to trace Friedrich’s motifs, the chalk cliffs on Rügen Island and the Zittau Mountains are but a few destinations echoing his artistic spirit. His timeless message of embracing nature’s beauty resonates today, encouraging a slower, more mindful travel experience amid a world increasingly valuing sustainability and reconnecting with nature. In honour of his 250th birthday, which is this year, there are an extensive programme of events in his hometown Greifswald, among others.
Embark on picturesque road trips that wind through Germany’s breathtaking landscapes, offering laid-back explorations. Enthusiasts can traverse treetop trails, discover standing stones, explore silver mines, or savour the allure of the fish-route. This leisurely mode of exploration caters to families and offers delightful experiences along the way, presenting various travel routes and scenic options for every preference.
Yamina Sofo, Director of Marketing & Sales Office – Gulf Countries at the GNTO, said: “Germany represents an unparalleled blend of cultural richness, serene retreats, and historical treasures. The diverse experiences offered, from picturesque road trips to romantic journeys, make it an irresistible destination for global travellers seeking unique encounters and serene respites. Further, to celebrate the 250th birthday of the famous romantic painter, Caspar David Friedrich, we are encouraging art loving travellers to explore his artworks that are a true depiction of Germany’s nature and beauty.”
To experience Germany’s array of cultural offerings and scenic beauty, visit https://www.germany.travel/en/home.html and to explore the world of the famous artist Caspar David Friedrich visit: https://www.germany.travel/en/inspiring-germany/caspar-david-friedrich.html.
About the GNTB
The German National Tourist Board (GNTB) works on behalf of the Federal Ministry for Economic Affairs and Climate Action to represent Germany as a tourist destination and is funded by the Ministry in accordance with a decision taken by the German Bundestag. Working closely with the German travel industry and private-sector partners and trade associations, the GNTB develops strategies and marketing campaigns to promote Germany’s positive image abroad as a travel destination and to encourage tourists to visit the country.
The GNTB’s primary strategic areas of action are:
- Conducting targeted market research and analysis of market-specific customer demand in relation to various aspects of travel in the context of sustainability and culture among those with values-based lifestyles.
- Supporting the travel industry, which is dominated by small and medium-sized businesses, through relationship management and the sharing of knowledge.
- Raising awareness of the Destination Germany brand and enhancing the brand profile with a focus on sustainability and climate change mitigation.
Focus on sustainability and digitalisation
The GNTB promotes forward-looking tourism in line with the objectives of the German government. The focus here is on sustainability and digitalisation.
To make inbound tourism more sustainable and competitive, our organisation follows a three-pillar strategy that combines the sharing of knowledge with external partners and a supporting communications strategy with our internal sustainability initiative. The GNTB positions Germany as a sustainable and inclusive destination in the international travel market.
The GNTB is a pioneer when it comes to using immersive technologies (virtual, augmented and mixed reality), voice assistants and other conversational interfaces, and artificial intelligence applications such as chatbots. To ensure that tourism offerings are visible on AI-based marketing platforms, the GNTB coordinates the German tourism industry’s open-data/knowledge graph project.
The GNTB has 25 foreign agencies that it manages from its head office in Frankfurt.
