Hiba was announced as the overall winner of the Art for Change Prize by Justine Simons OBE, London’s Deputy Mayor for Culture and the Creative Industries and Chair of Judges, at the exhibition unveiling at Saatchi Gallery. The Grand Jury, which included Justine along with leaders from M&C Saatchi Group and Saatchi Gallery, selected Hiba from a shortlist of six regional winners. Hiba, who was also the regional winner for Middle East and Africa, will receive a £10,000 cash prize. Her artwork will be featured in a special exhibition at Saatchi Gallery from 29 November 2024 to 12 January 2025, alongside the five other shortlisted regional winners, who will each receive a £2,000 cash prize.
Hiba is a Moroccan filmmaker, artist, and art director who creates work inspired by her homeland, exploring themes of identity, ritual, and language. Her winning short-film, Paraboles, is a multidisciplinary project that addresses themes of immigration and belonging by exploring ideas of exile and rootedness. It follows a family captivated by foreign images, whose desire for a new life abroad ultimately draws them back to their origins. The film highlights the complex nature of identity and roots its story in both the social and spiritual dimensions of belonging.
overall winner Hiba Baddou and Justine Simons at Saatchi Gallery, London
2024 Art for Change Prize Shortlisted Regional Winners:
- Americas: Paola Boyance (Mexico)
- Asia: Wincy Kung (Hong Kong)
- Australia & New Zealand: Jo Mellor (Australia)
- Europe: Ana Monsó (Spain)
- UK: Lulu Harrison (UK)
This year’s prize saw a 56% increase in entries, resulting in 4,667 submissions from 140 countries, and over 53% coming from developing nations across Latin America, Africa, Asia, and Oceania. The regional winners, representing Mexico, Hong Kong, Australia, Spain, Morocco, and the UK, were selected for presenting works that explore critical issues such as humanity’s relationship with the Earth, the impact of industry on sustainability, and the hopes and fears for future generations.
The artworks span a variety of media including painting, photography, video, and mixed-media installations. Through their art, the artists highlight urgent global issues, offering creative solutions and raising awareness about the challenges of our times.
The regional winners were selected by a distinguished panel of business and creative leaders from M&C Saatchi Group, along with esteemed guest judges from the arts and creative sectors.
Ryan Reed, Chief Creative Officer, M&C Saatchi Middle East, comments, “Hiba Baddou’s short film ‘Paraboles’ is an extraordinary exploration of personal and collective identity, belonging and hope. By holding a mirror to society, she invites viewers to reflect on the complexities of the human experience and challenges faced by many communities around the world today. Through this moving and visually striking work, Hiba inspires us and is a deserving winner of this year’s Art for Change Prize.”
Justine Simons OBE, Deputy Mayor for Culture and the Creative Industries and Art for Change Prize Chair of Judges, said: “Hiba Baddou is a worthy winner of this year’s Art for Change Prize. Hiba’s powerful film, ‘Paraboles’, is both epic and intimate. A visually stunning journey from the humble couscous pot to a vast celestial desert landscape. A family’s longing to explore other worlds while honouring local roots and cultures. As Chair of Judges this year, it was a privilege to see so many outstanding and moving projects from around the world, raising awareness of the global challenges we are facing together.”
Paul Foster, Saatchi Gallery Director, adds: “The winning work by Hiba Baddou is a consummate piece of filmmaking exploring big ideas in an enthralling and innovative way. Hiba has produced a high-quality film that blends sci-fi aesthetics with social commentary. It is a disarmingly impactful work that encourages the viewer to reflect on what is important in life and to embrace a positive future.”
The overall winner and shortlisted regional winners’ work will be exhibited at the Saatchi Gallery from 29 November 2024 until 12 January 2025.
For more information on all the winners’ and their submissions visit https://mcsaatchi.com/artforchangeprize
Grand Jury Judges include:
Justine Simons, London’s Deputy Mayor for Culture and the Creative Industries, Founder and Chair of the World Cities Cultural Forum and Chair of Judges, Paul Foster, Director at Saatchi Gallery, Jo Bacon, UK Group CEO at M&C Saatchi UK, Rob Doubal, Global Joint Chief Creative Officer at M&C Saatchi Group, Laurence (Lolly) Thomson,Global Joint Chief Creative Officer at M&C Saatchi Group
Regional Judges include
UK:
Guy Bradbury, Creative Partner at M&C Saatchi UK, Sophie Newman, Senior Creative at M&C Saatchi Talk, Kurt Beers, Founder & Director of BEERS London
Americas:
Nicholas Rotondi, Executive Creative Director at M&C Saatchi Sport & Entertainment North America, Benita Antony, Associate Creative Director at SS+K, part of M&C Saatchi, Grant Cornett, Director & Photographer
Asia:
Shakeel Hasan, Chief Creative Officer at M&C Saatchi World Services Pakistan, Henry Yap, Executive Creative Director at M&C Saatchi Malaysia, Raania Durrani, Creative Director (Culture, Arts and Music)
Australia & New Zealand:
Steve Coll, Chief Creative Officer at M&C Saatchi Group AUNZ, Vanessa Graham, Head of Strategy at M&C Saatchi Group AUNZ, Sumita Maharaj, Creative Director at Re, part of M&C Saatchi Group, Stephen Ormandy, Artist
Europe:
Andrei Kaigorodov, Creative Strategist at M&C Saatchi Milan, Javier Suarez, Executive Creative Director at M&C Saatchi Berlin, Louise te Poele, Artist & Curator
Middle East & Africa:
Ryan Reed, Chief Creative Officer at M&C Saatchi UAE, Robert Grace, Founding Partner and Chief Strategy Officer at M&C Saatchi Group South Africa, Ayman Zedani, Visual Artist, Curator & Filmmaker
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About M&C Saatchi Group
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About Saatchi Gallery
Since 1985, Saatchi Gallery has provided an innovative platform for contemporary art. Exhibitions have presented works by largely unseen young artists, or by international artists whose work has been rarely or never exhibited in the UK. This approach has made the Gallery one of the most recognised names in contemporary art. Since moving to its current 70,000 square feet space in the Duke of York’s Headquarters in Chelsea, London, the Gallery has welcomed over 10 million visitors. The Gallery hosts thousands of school visits annually and has over 6 million followers on social media. In 2019 Saatchi Gallery became a registered charity, beginning a new chapter in its history.
For more information, please visit www.mcsaatchi.com.
