The all-white luxury linen brand’s first boutique is situated at ‘SAL’, Jumeirah’s chic new lifestyle experience on The Terrace at Burj Al Arab
Proudly born and tailored in Dubai, homegrown fashion brand Fácil Blanco has opened the doors of its first exclusive resort boutique at the world’s tallest all-suite hotel, Burj Al Arab Jumeirah.
The boutique is uniquely situated at ‘SAL’, Jumeirah’s new pool and beach experience, personifying Dubai’s fine-living, resort lifestyle. Fácil Blanco, which translates to simple/easy white from Spanish, offers an exclusive collection of pure all-white linen garments, representing the city’s lifestyle of fine taste, resort-style, luxury boating and sophisticated comfort, created for those with a love for luxury and an eye for style.
After many years of working in some of the world’s best hotels, expatriates Julie Shields and Michael Woithe founded Fácil Blanco in Dubai, the cosmopolitan city they have called home since 1997. Their brand ethos is based on the universal need for all-natural, comfortable, impeccably designed and light-to-wear clothing for everyday life and travels under the sun.
Commenting on the opening of the brand’s first boutique, Julie said: “We’re thrilled to have opened our doors at Burj Al Arab Jumeirah and couldn’t possibly have asked for a more iconic and symbolic location. Burj Al Arab embodies everything our brand stands for, from the proud heritage of Dubai to the city’s luxury resort lifestyle.”
Family-owned, designed and tailored in Dubai, every piece in the Fácil Blanco collection is inspired by a melting pot of cultures and made from 100% natural, pure Italian linen. “At Fácil Blanco we create fashion for life and design and produce timeless clothing to last. We want our clients to fall in love with their pieces and to wear them for a long time, whilst being able to care for them easily,” commented Michael.
Paying homage to its home in Dubai, Fácil Blanco’s luxury linen collection features soft hand-stitched embroidery reminiscent of the dunes that dot the desert, and Italian mother-of-pearl finishing, to add an extra touch of glamour. For women, dresses vary from floor-sweeping numbers to chic A-line cuts, whilst for men, shirts, shorts and trousers are available in a variety of different lengths and cuts, perfect for any occasion.