In pursuit of its mission and resolute commitment to leave the world lusher than they found it, LUSH forged a partnership with the UAE’s Goumbook in 2022 to lend support to the Give a Ghaf initiative. Goumbook is a pioneering social enterprise dedicated to promoting sustainable living and environmental, social, and governance (ESG) principles in the UAE and beyond since 2009. Guided by its mission, Goumbook aims to effect transformative change within the community by inspiring and empowering businesses and individuals to set and achieve sustainable development goals and ESG practices.
We firmly believe that nurturing biodiversity and promoting healthier ecosystems can make a profound impact on the planet. Our commitment extends beyond simply sourcing natural ingredients; it involves understanding and actively mitigating the pressures on natural habitats within our supply chain. We are determined to demonstrate that raw material sourcing and biodiversity conservation can harmoniously coexist.
Miche Whitehouse, Head of Brand and Digital at LUSH Cosmetics
Through the planting of hundreds of Ghaf seeds, LUSH aims to support the local environment and raise awareness about the benefits of planting these trees. These efforts are carried out through various pop-ups and events in and around the UAE, allowing LUSH to engage with the community, champion biodiversity conservation, and inspire others to take part in rewilding initiatives.
The Ghaf tree holds great cultural and traditional significance in the UAE. Declared the national tree in 2008, the Ghaf is known for its resilience in the harsh desert environment while remaining green. It symbolizes the union of the seven Emirates and was also chosen as the logo for the “Year of Tolerance” in 2019. His Highness Sheikh Mohammed bin Rashid al Maktoum, Vice President and Prime Minister of the United Arab Emirates and ruler of the Emirate of Dubai, emphasized the Ghaf’s importance in fostering tolerance, coexistence, and diversity.
LUSH Cosmetics is dedicated to fostering abundant, diverse, and lush life on our planet. Through its rewilding initiatives, the company strives to minimize its environmental impact and create positive change for the future. By continuing to support projects like Give A Ghaf, LUSH demonstrates its unwavering commitment to leaving the world lusher than they found it.
About Lush
Since establishing over 27 years ago, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products, one of Lush’s most well-known creations is the bath bomb. Invented in 1989 by Lush Co-Founder Mo Constantine in her garden shed, bath bombs have become a global sensation – all hand pressed in Lush’s own manufacturing sites across the world, Lush sold over 40.5 million last year.
A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet. The ultimate goal is to leave the world Lusher than we found it. Lush operates a strict policy against animal testing and leads the cosmetics industry in combating over-packaging by developing products that can be sold ‘naked’ to the consumer. Today Lush operates in 49 countries with over 900 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages.
For more information about LUSH Cosmetics’ rewilding initiatives and sustainability efforts, please visit www.lush.com
