A new resort club in partnership with Missoni has launched at the Verdura Resort, the Rocco Forte Hotels address located on the southern coast of Sicily. The project sees the Italian brand bring its iconic designs to Verdura Resort just in time for the 2024 summer season. Set on 230 hectares of sun-kissed Mediterranean coastline, Verdura Resort is the perfect backdrop for classic Missoni patterns that pay homage to the Dolce Vita.

The Missoni Resort Club at Verdura will see the hotel beach entirely customised with the iconic motifs and colours of the fashion brand. From sun loungers to chairs to cabanas, every element of the beach club’s design will reflect the hotel’s Mediterranean surroundings in a mixture of enchanting blue and green hues. Inside the resort, guests will also find the Missoni pop-up store, asingle-brand boutique where they can browse carefully selected pieces that harmonise with the beach club aesthetic.

With a shared belief in tradition and quality, the collaboration between Missoni and Rocco Forte Hotels is a natural extension of the brands shared identity around Italian craftsmanship and international allure. Every element of the club’s design combines Missoni’s creative energy with the sophistication and luxury of Verdura Resort.

The partnership extends from beach, to boutique, to bar, where fashion savvy guests will spot the “Missoni and Verdura Resort” cocktail list. Expertly crafted by the Verdura Resort mixologists, the cocktails are inspired by the abundant nature of the island and the artistic flare of Missoni. Available at both the pool bar and beach bar, each drink is made with local Sicilian ingredients, including those grown on the of the Rocco Forte Hotels estate farm in Agrigento.

About Verdura Resort & Rocco Forte Private Villas, Sicily

Hidden within a sprawling 230-hectare landscape, boasting olive groves, citrus orchards, and over 1.8 km of private coastline, Verdura Resort sits majestically between the Valley of the Temples in Agrigento and the town of Sciacca, on Sicily’s southwest coast. The resort seamlessly blends bold, modernist architecture with environmentally conscious design that exudes both luxury and a deep connection to Sicilian culture. Built from locally sourced materials such as stone, sand, and wood, sharp geometric lines define the resort, echoing traditional Sicilian homes.

The Resort comprises 203 rooms and suites in addition to 20 exclusive Private Villas, independent residences perched on the hillside overlooking the breathtaking bay of Verdura Resort, which are also available for guests.

In line with the Rocco Forte Hotels philosophy, the cuisine across the resort’s four restaurants is authentic to the island’s traditions. Menus celebrate the flavours of the Mediterranean diet, using simple and traditional Sicilian products, such as freshly caught fish and extra virgin olive oil from the Verdura Agricultural Society. Vegetables are sourced from the hotel’s organic gardens, including oranges, lemons, aromatic herbs, and almonds.

Enhancing the resort’s appeal is the esteemed Irene Forte Spa, sprawled across 4000m2 amidst Sicily’s natural beauty. Here, guests can unwind with rejuvenating treatments and innovative products from Irene Forte Skincare. Yet, the true gem of Verdura Resort lies in its award-winning golf course, masterfully crafted by Kyle Phillips. With two 18-hole championship courses and a 9-hole course, winding gracefully from mountain slopes to the azure expanse of the Mediterranean Sea, the Verdura Golf Club capitalises on this breathtaking terrain, establishing itself as a premier destination for golf enthusiasts worldwide.

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Rocco Forte Private Villas, Sicily: Web | Photo Gallery  | Facebook | Instagram

About Rocco Forte Hotels

Established by Sir Rocco Forte and his sister, Olga Polizzi in 1996, Rocco Forte Hotels is a collection of 14 individual hotels, resorts, residences and villas. All of the hotels are landmarks, both old and new, occupying magnificent buildings in exceptional locations. Led by a family who has been in hospitality for four generations, the hotels are united by their distinctive approach to service ensuring guests experience the best of the cities and surrounding areas. Rocco Forte Hotels comprises: Hotel de la Ville, Hotel de Russie and Rocco Forte House, Rome; Hotel Savoy, Florence; Verdura Resort, Rocco Forte Private Villas and Villa Igiea, Sicily; Masseria Torre Maizza, Puglia; The Balmoral, Edinburgh; Brown’s Hotel, London; The Charles Hotel, Munich; Hotel de Rome, Berlin; Hotel Amigo, Brussels and Hotel Astoria, St Petersburg. Future openings: Rocco Forte House, Milan in 2024; The Carlton, Milan in 2025; Costa Smeralda, Sardinia in 2026; Naples in 2027.