The Etro Summer collection is the protagonist of a series of pop-up, pop-in and special windows in a selection of boutiques in Italy and worldwide.

Inaugurated with an event in Forte Dei Marmi that brought together the friends of the brand at the beach resort Bagno Santa Maria, the summer tour continues in the most representative resort destinations such as Bodrum and Izmir in Turkey, with the customization of the Bar La Pompeiana, in the heart of Capri, and with a series of activations in iconic cities such as NY, Paris, Milan, Tokyo, Hong Kong, Los Angeles, Macau, Shanghai and Beijing.

For the occasion, the spaces have been customized to evoke the atmosphere of the Italian summers with walls covered by wicker and with deckchairs, vases and macramé curtains adorned with the art-nouveau graphics of the season.

Etro Summer is a collection in which prints, floral motifs, paisley designs, and fil coupé weavings coexist a lively kaleidoscope of sunny and vivid colours reflected also in the beachwear proposal and in a colourful selection of bags and accessories, including the Vela Bag.

About ETRO

Since its 1968 inception, the name Etro has become synonymous with style. The ever fashion-forward Italian fashion house is more than just that – it is a lifestyle, above all aimed at quality, innovation and aesthetic refinement. Etro was created in 1968 by Gimmo Etro, who was inspired to develop a fashion line by his passions for traveling and history. Gimmo wanted to interpret the exotic beauty, widely differing aesthetics, and rich design techniques he had learned in his travels and studies into gorgeous textiles and silhouettes. From its first collections, Etro S.p.A. employed precious fabrics like cashmere, silk, linen and cotton, crafting these long-treasured fabrics into fresh renderings with modern cuts and patterns.

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