From 13 May 2024 to 30 June 2024, guests can immerse themselves in Azaïdé’s vibrant and expressive Couture Divas collection, showcasing pieces that celebrate strong, independent women in diverse settings. During her residency at Sofitel Dubai The Palm, the artist will also be working on a unique, hand-embroidered piece inspired by the resort’s stunning surroundings, to be revealed on 26 June. This special piece will embody the resort’s idyllic setting, serene ambience, and unparalleled hospitality. Throughout the exhibition, Azaïdé will host exclusive embroidery workshops, inviting participants to explore the rich blend of traditional Arab attire with her signature retro-pop-art style. These workshops offer a deep dive into the heritage and modern reinterpretation of cultural patterns, fostering a connection to empowerment and artistic expression.
Sofitel Dubai The Palm has been and will always be dedicated to offering its guests truly unique and enriching experiences that bridge luxury hospitality with cultural artistry, mentions the property’s Managing Director, Christophe Schnyder. “We are thrilled to mark the 60th anniversary of the Sofitel with such a meaningful and powerful collaboration. Partnering with Azaïdé, an artist whose work beautifully encapsulates the spirit of female empowerment and cultural depth, allows us to offer our guests an immersive experience that goes beyond traditional hospitality. Through Azaïdé’s art and workshops, we aim to foster a deeper appreciation for contemporary art infused with traditional elements,” he continues.
Collaborating with Sofitel Dubai The Palm on this artistic journey aligns perfectly with Azaïdé’s artistic ethos, she explains. “This collaboration presents a unique platform to share my work, which intertwines the strength of femininity with a diverse array of cultural influences and traditions. My mission is to engage and inspire through my art, encouraging guests to explore the narratives of empowerment and identity. The opportunity to lead workshops and directly interact with participants is particularly exciting, offering a space to delve into the creative process and the stories behind the art.” she continues.
This collaboration will feature an exhibition of her existing masterpieces. During Azaïdé’s residency, she will be creating an exclusive artwork that draws inspiration from the resort’s unique setting and environment while incorporating elements of Sofitel Hotels & Resorts’ Diamond Jubilee. This special piece will be unveiled on 26 June 2026, which coincides with the 60th anniversary of opening of the first Sofitel hotel. All exhibited artworks will be available for purchase, with proceeds directly benefiting the artist.
Through her work of art, Azaïdé brings the essence of Sofitel Dubai The Palm to life, capturing the soulful allure of the resort and infusing it with her unique vision, attention to detail, and a shared commitment to crafting a distinct experience that reflects the spirit and identity of Sofitel Dubai The Palm.
About Sofitel
A pioneer of French luxury hospitality since 1964, Sofitel today embodies heartfelt and committed luxury with a French zest. A seamless blend of the richness of each local culture and the French joie de vivre, the brand delights travelers who appreciate delicacy and subtle refinement, offering them heartfelt and authentic service. At Sofitel, beauty is in the details: life’s simple pleasures such as gastronomy and sleep are art forms for an incomparable experience.
Sofitel now boasts more than 120 hotels, all elegant and unique, in the world’s most sought-after destinations. Among its most remarkable properties: Sofitel Paris Le Scribe, Sofitel London St James, Sofitel Dubai The Obelisk, Sofitel Mexico City Reforma and Sofitel Ambassador Seoul. The brand also offers a selection of heritage luxury hotels under the Sofitel Legend banner, renowned for their timeless elegance and fascinating history, such as Sofitel Legend Old Cataract Aswan, Sofitel Legend Santa Clara Cartagena and Sofitel Legend Metropole Hanoi.
Sofitel is part of Accor, a world leading hospitality group counting over 5,500 properties throughout more than 110 countries, and a participating brand in ALL – Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.
About Azaïdé
Azaïdé, a multi-faceted artist with French, Algerian, and Spanish heritage, who was raised in Madagascar, has been calling Dubai her home for the past eight years. Having developed a deep-seated passion for art during her upbringing, she ventured into the fashion industry in China before eventually settling in Dubai. Azaïdé’s insatiable appetite for diverse patterns and colours culminated in a fusion of retro-pop-art-revolutionary, which she artfully captures through her unique approach to photography, fashion, and pop culture. Driven by her admiration for cultural diversity, Azaïdé’s oeuvre aims to spark an intercultural dialogue, using a combination of vintage and vogue, tradition and innovation, art, and fashion. Through her intricate and time-consuming hand-embroidery process, she shows women’s strength and independence in various settings and her personal interpretation of traditional Arab attire infused with modern elements. Her artistic vision expertly fuses vintage and contemporary codes, resulting in a captivating visual experience.
For more information, please visit the Sofitel Dubai The Palm website at www.sofiteldubaithepalm.com.
