The Unique Show is the one and only exclusive boutique event series that exhibits the most prestigious brands, designers, and companies in the high jewelry, collectible watches, and luxury industry in the most exceptional locations.

In its second edition hosted its winter appointments for the aficionados and collectors of the extraordinary, Luxury St. Moritz. This remarkable exhibition took place at the prestigious Grand Hotel Kempinski in St. Moritz on Friday 23rd, Saturday 24th, and Sunday 25th February despite the exceptional weather conditions that even led to the cancellation of most of the events in Engadine, including The ICE Show.

Located in the center of the suggestive Upper Engadine valley, St. Moritz is one of the world’s most luxurious destinations and playground of European princes and Hollywood royalty. During the weekend St. Moritz also welcomed Beatrix of York – the eldest daughter of Prince Andrew and Sarah Ferguson – her husband Edoardo Mapelli Mozzi together with their daughter Sienna Elizabeth and an exclusive royal gathering, from Olympia of Greece to Prince Ernst August of Hanover.

The Unique Show transcends the ordinary by oering a one-of-a-kind experience to guests and visitors showcasing high jewelry and collectible watches amidst a gala-like ambience. The Unique Show is truly a celebration of the pinnacle of luxury, curated for guests to fall deeper in love with artistry, design, flawless materials and the highest craftsmanship. The Unique Show’s organizers are committed to creating an unforgettable experience, ensuring every moment is special.
During Luxury St. Moritz, there were 25 international brands and designers carefully chosen from Switzerland, France, Italy, Turkey, Portugal, the United Kingdom, and Australia to showcase their most exquisite collections: Aariya Diamonds, Alessi Domenico, Alexander Laut, AVPV Jewelry, Autore Pearls, Bee Goddess, Boite d’Or, Cedille Paris, Edox, Fratelli Piccini, Gismondi 1754, J’Or, La Gioia Ascona, Lenti 1963, Lydia Courteille, Maddalena di Stefano, Matthia’s & Claire, Mayiana, Nava Joaillerie, Pasquini Roma, Scavia, Sicis Jewels, Terzihan and, Vitale Jewelry are the top Brands and Designers present in this magnificent winter edition.

Set against the breathtaking backdrop of the Swiss Alps, the event was a haute experience in the world of luxury, complete with a special wine-tasting masterclasses in the 1 Michelin star restaurant Ca’ d’Oro hosted by ARVI the Swiss company specializes in rare and investment wines. Protagonists of the masterclasses there were extraordinary stock of some of the most sought-after wines and a special 6l bottle of Château Suduiraut – Sauternes 2004. In addition, Sotheby’s held Luxury special evaluation days, while in the evenings two exclusive cocktail parties with fashion shows featured Champagne Barons de Rothschild, the ocial champagne sponsor of The Unique Show whole initiative.
Further sponsors of the events, the historical maison E. Marinella – famous italian brand for the sartorial ties and handmade silk scarves – Deodato Arte – the leading brand in Italy and a worldwide reference point for Pop and Street Art – Swiss Cosmetic by Celeste Van Der Graaf from Zürich, Loomis Schweiz AS – swiss logistics and security partner – the St. Moritz based Slupinski Furs, who adorned model during the fashion shows – and Trilliant Capital – the innovative investment firm, pioneering alternative solutions.
Media partners of the event include the Swiss group Celebre Magazine, Luxury Investment Magazine, Rinascimento Magazine and Arte&Lusso, the Emirates based magazine focused on Art and Beauty.

Worldwide known journalists, bloggers and influencers are supporting the initiative. Among them, the Jewelry stars: the +1 million followers Bebe Bakhshi founder of the pages ChampagneGem, coming from Australia, Laura Astrologo Porché international journalists and contributor in over 10 jewelry top-level magazines and editor of Journal des Bijoux, the jewelry insider Katerina Perez, world-wide known for her iconic blog and social media channels, and the Geneva based ambassador Bella Zofia, Izabela Switon-Kulinska, who modeled and showcased outstanding creations during the fashion shows.
To be a selected high jewelry and collectible watch brand or designer, exhibitors must show dedication to craftsmanship and quality, as well as align with The Unique Show’s values and commitment to excellence, uniqueness, and high value.
The Unique Show is founded by Dalila Daara, a lifelong jewelry enthusiast, expert gemologist, and former Head of the Exclusive Jewelry department for an International Auction House, who deeply specializes in communication, development strategy and bespoke events for brands in the field. With over 20 years of experience in the sector, Dalila and her international team of experts highlight the most artistic and exceptional creations by carefully selected brands and designers among the most extraordinary in the world.
“We are thrilled to present Luxury St. Moritz as part of the first edition of the year of The Unique Show series, in the magnificent Pearl of the Alps” said Dalila Daara, founder of The Unique Show. “This event oers a unique opportunity for brands and designers to showcase their exquisite creations in a prestigious setting, meeting directly guests, who enjoy an immersive experience in the world of luxury. We highlight excellence and proudly created a platform that allows guests to discover the beauty, artistry, design, heritage, flawless materials and uniqueness of exhibited creations. No one before hosted a similar event that brings further allure and shine in the beautiful Engadin, worldwide known for its beauty and magical atmosphere”.
2024 is set to be an inspirational year with The Unique Show as they have seasonal exhibitions popping up in Lake Como – 24, 25, 26 May at Como Theater, in Monte-Carlo – 7, 8, 9 June at the Sea Club, and Lugano – 22, 23, 24 November at the LAC Lugano Arte Cultura.

To find out more about The Unique Show and upcoming events, visit here:
Location | Dates | Place
Luxury Como – 24, 25, 26 May 2024 – Teatro Sociale Como
Luxury Monte-Carlo – 7, 8, 9 June 2024 – Sea Club Monte-Carlo
Luxury Lugano – 22, 23, 24 November 2024 – LAC Lugano Arte Cultura
Inquire about an invitation on the website or by writing to