Launched in 2017, the Ithra Art Prize is the largest art grant in the region, offering MENA artists the opportunity to be awarded $100,000, in addition to up to $400,000 in funding to bring their ideas to life. This year’s edition of the Ithra Art Prize, Art in the Landscape, is in collaboration with Arts AlUla, as part of a wider strategic partnership with the Royal Commission for AlUla (RCU). RCU is responsible for preserving and developing the region of AlUla, known for its outstanding natural and cultural significance and Saudi Arabia’s first UNESCO World Heritage Site, Hegra. The 6th Ithra Art Prize called for submissions of public artwork proposals that are site-specific to AlUla and that present interpretations of AlUla’s unique landscapes and natural heritage. The entry criteria also specified that the proposed materials to be used for the artwork support local industry and artisans.
With a background in computer science, Alsafi’s scientific approach to his creative process investigates the impacts of the unseen on the visible environment and physical realities. His winning Ithra Art Prize submission Palms in Eternal Embrace is a large-scale sculptural installation that posits approaches to protecting the natural world, specifically endangered palm trees – a powerful emblem of Arabian landscapes and heritage. The installation is made up of over 30 palm trunks that structurally echo the 6,000-year-old Rajajil Columns in the Al Jawf region of Saudi Arabia, an archaeological site that evidences how the changing climate in the Arabian Peninsula led to a transition from nomadism to sedentarism. The trunks are woven together by a rich blend of locally-sourced organic or recycled textiles that draw on the tradition of rope and Leifa making in Saudi Arabia. This roping connecting the trunks comes to symbolise the advanced technologies that could be harnessed to save endangered flora and fauna.
I am honored to be awarded this year’s Ithra Art Prize and to have the opportunity to cast a spotlight on the importance of safeguarding the natural world in the astounding setting of AlUla’s natural heritage and oasis landscape. Challenging the boundaries between the organic and the synthetic, the natural and the cultural, and the human and the non-human, it is my hope that ‘Palms in Eternal Embrace’ will inspire audiences to reflect on the extinction of a plant group that is so characteristic of our region and foundational to our identity, and to consider innovative solutions to address such pressing environmental concerns.
Obaid Alsafi
The winning artwork was selected by a jury of industry experts: Farah Abushullaih, Head of Museum at Ithra, Nora Aldabal, Executive Director of Arts and Creative Industries at the Royal Commission for AlUla, Mohamed Ibrahim, Emirati Artist, Sophie Makariou, Scientific Director for Culture and Heritage, AFALULA and Aric Chen, General and Artistic Director, Het Nieuwe Instituut.
Aric Chen 
Sophie Makariou 
Mohamed Ibrahim
Obaid Alsafi’s Palms in Eternal Embrace will be unveiled as a part of the third edition of the Arts AlUla Festival, on February 8, with a live performance art piece centered around the preservation of the palm tree’s biological essence. The AlUla Arts Festival is an annual multi-arts festival showcasing AlUla’s long-standing legacy as a cultural crossroads and champion of the arts. From cutting-edge exhibitions and street-art tours to cinema screenings and a lively programme of performances, AlUla explodes into a city-wide celebration of the arts. The Ithra Art Prize winning piece will exhibit in the AlUla Oasis, in and amongst the 2.3 million date palms that are clustered throughout AlUla, for six weeks before joining Ithra’s permanent collection.
“One of Ithra’s core aims is to facilitate deeper conversations surrounding community and culture. This year’s Ithra Art Prize theme encouraged Arab and international artists to engage with Saudi Arabia’s natural heritage in order to further develop the meaningful cross-cultural exchange of ideas that lies at the heart of Ithra’s values and at the heart of our wider partnership with RCU,” said Farah Abushullaih, Head of Museum at Ithra. She adds: “Obaid Alsafi’s piece was selected for its poignant encapsulation of some of the most significant challenges the world is universally facing, presented through a lens of specificity related to AlUla’s natural landscape.“
Nora Aldabal, Executive Director of Arts and Creative Industries at the Royal Commission for AlUla, said “We’re excited to announce Obaid Alsafi as the recipient of this year’s Ithra Art Prize. His winning submission brings to light the vital importance of preserving AlUla’s unique desert and oasis landscape. RCU has a longstanding commitment to nurturing Arab artists, fostering the vibrant creative scene in the Kingdom and the broader MENA region. Through our partnership with Ithra, we aim to further enrich AlUla’s rich legacy to place art and creativity at the centre of an unfolding visitor destination and as a valued contributor to the region’s character, quality of life and economy.“
For more information on the Ithra Art Prize, please visit Ithra’s website using this link. For Ithra’s media kit, visit this link.
About Ithra
The King Abdulaziz Center for World Culture (Ithra) is a beacon of change in Saudi Arabia, and symbolic of KSA’s shift towards human energy based in culture, creativity and innovation. Saudi at heart and multicultural by nature, Ithra is a gateway to the Kingdom and a connection to the world. The Center creates new opportunities while preparing the next generation of original thinkers to lead in the creative and cultural industries. Ithra enriches lives and unlocks talent through a focus on cross-cultural experiences while encouraging the development of original content. The heart of the creative economy, Ithra offers purpose-driven programs and initiatives that support the Kingdom’s ongoing cultural transformation across the arts, sciences, culture and innovation.
About the Ithra Art Prize
Ithra is committed to igniting cultural curiosity, stimulating knowledge exploration and inspiring creativity, while encouraging and supporting the development of original content. The Ithra Art Prize is proof of this undertaking to empower the creative landscape in the Kingdom and beyond.
The Ithra Art Prize celebrates contemporary art and artists and aims to fund and promote them, and to offer them a global platform. Launched in 2017, the Art Prize was awarded to Saudi and Saudi-based contemporary artists in collaboration with Art Dubai for its first three editions. In its 4th edition the prize was unveiled with the Diriyah Biennale Foundation at the Kingdom’s inaugural biennale, and featured an expanded geographical footprint that included established contemporary artists from or based in one of the 22 Arab countries.
The Ithra Art Prize is one of the most prominent art grants in the world, with the winner receiving $100,000, in addition to up to $400,000 in funding to bring their proposal to life.
The prize invites artists either from or based in the MENA region to submit proposals via an annual open call, and a global panel of experts – including artists, curators, academics and art historians – selects the winning proposal.
About Obaid Alsafi
Born in 1991 in Wadi ad-Dawasir and now based in Riyadh, artist Obaid Alsafi works in new media installations, video, and data-generated projects. He takes a systematic approach to his creative process, informed by his training in computer science. He investigates the unseen or invisible aspects of life, tracing the profound impacts of data on the visible environment, physical reality, and collective memory, while also drawing on photography, poetry, and Arabic literature.
His precise artworks are generated by these invisible processes. They
are formed from his research in artificial intelligence and software, through
which he draws attention to the way in which data constitutes a large part of
our contemporary world. By visualizing this material, he creates an altered
perception of the future of data and helps draw the link between the
contemporary computational environment and its everyday physicality.
Alsafi has previously been awarded SDAIA’s International AI Art Competition Ai Artathon and has completed
residencies at The Pervasive Media Studio
in Bristol, UK and the Art Center
Nabi in Seoul, Korea. He has also exhibited at Athr Gallery in Jeddah, Misk
Art Institute in Riyadh, 369 Art Gallery in Venice and at Ithra in Dhahran KSA.
About RCU
The Royal Commission for AlUla (RCU) was established by royal decree in July 2017 to preserve and develop AlUla, a region of outstanding natural and cultural significance in north-west Saudi Arabia. RCU’s long-term plan outlines a responsible, sustainable, and sensitive approach to urban and economic development that preserves the area’s natural and historic heritage while establishing AlUla as a desirable location to live, work, and visit. This encompasses a broad range of initiatives across archaeology, tourism, culture, education, and the arts, reflecting a commitment to meeting the economic diversification, local community empowerment, and heritage preservation priorities of the Kingdom of Saudi Arabia’s Vision 2030 programme.
About Arts AlUla
The creation of Arts AlUla within The Royal Commission for AlUla (RCU) is a commitment to crafting the next chapters in a millennia of artistic creation – celebrating cultural inheritance, presenting the art of our time, and shaping a future propelled by creativity.
AlUla has long been a consistent and ever-evolving hub of cultural transfer. It has been a place of passage, a crossroads for trade, and home to successive civilizations who carved, sculpted and inscribed their lives into the landscape. The work of Arts AlUla seeks to preserve this legacy: fuse the old with the new; the local with the international, keeping the arts central to the spirit of AlUla as a place of extraordinary natural and human heritage.
Arts AlUla will bring to fruition a series of new initiatives, projects and exhibitions. The artwork curation will speak to RCU’s vision for the continued development of AlUla’s contemporary art scenes: positioning the arts as a key contributor to AlUla’s character, the quality of life for its local community and the region’s economic future.
Arts AlUla focuses on transferring the talents of the Saudi nation and the local AlUla community into meaningful long-standing social and economic opportunities. This is a key part of the Journey through Time masterplan bringing together the 15 different landmark destinations for culture, heritage and creativity across AlUla.
About AlUla Arts Festival
The AlUla Arts Festival was inaugurated in 2022 under the banner of AlUla Moments’ calendar of events and festivals and is set to become a must-do annual event on the global arts scene.
The two-week long festival offers visitors curated arts experiences, bringing together exhibitions and encounters created by a diverse array of artistic talents under the direction of Arts AlUla and in celebration of AlUla’s legacy as a cultural crossroads.
AlUla Arts Festival showcases a program of art, culture, history and landscapes as well as exclusive performances and immersive experiences spread across AlUla’s ancient sites and modern day arts precincts and venues.
Featuring an exciting mix of talent including local, regional, and international artists, performers, curators, collectors and more – AlUla Arts Festival is a revival of AlUla’s creative legacy.
At the crossroads of time, space and civilisation, AlUla is at the eye of this perfect storm, with art and creativity central to an unfolding visitor destination and valued as a key contributor to the AlUla’s character, quality of life and economy.
For more information please visit: experiencealula.com.
