Visionnaire is the meta-luxury brand which has become the benchmark in the sector of Made in Italy interior design. Partner for bespoke solutions for residential spaces, high-end hotellerie, yachting and aviation in more than 55 countries, it is present in more than 30 monobrand stores and part of a network of multibrand department stores all over the world. Since December ‘21 Visionnaire is a Benefit company, defining its business as a promoter of positive value for the community in which it operates. Imagination is the key element in Visionnaire’s act of transformation of high-quality materials into products for high-end environments. Its design driven creative process balances vision and skill to find a new equilibrium that gives value to the “experience factor” and finds its roots in the timeless heritage of artisanal wisdom, cultivated by the company and its stakeholders. Visionnaire NFT will be launched during the 26° edition of Miart and expresses the brand’s ongoing relationship and dialogue with the Avant-garde.
In partnership with internationally renown artist, the project investigates the innovative design methods granted by Non-Fungible Tokens in the luxury interior design market. The first collaboration is with Jonathan Monaghan, American artist who works on the relationship between physical sculpture and 3D animation to create objects and narratives outside the conventional language of contemporaneity. Jonathan was an early adopter of NFTs, using the bitcoin blockchain to authenticate digital artworks as early as 2013. Since then Jonathan has been active in the crypto art space, including being featured in the launch of crypto.com’s NFT platform. After his exhibition at the Sundance Film Festival, the Hermitage Museum in St. Petersburg and the Palais de Tokyo in Paris, Monaghan found in Visionnaire the perfect partner to reimagine the masterpiece Apollo del Belvedere, currently in the Vatican Museums in Rome.
The deep sharing of the values of harmony and beauty brought Visionnaire and Jonathan Monaghan together, choosing the Greek divine archer Apollo as the symbol of the aesthetic perfection and the vital tension towards the future. From post-Hellenic art to the moon landing in ’72 to the coming of the disruptive affirmation of digital art, the Apollo Belvedere is the ideal icon to launch Visionnaire NFT, a project that consecrates the Italian brand in the outlands of artistic expression, not yet fully mapped by the sector. The life-size bust, carved in Carrara marble, inspired by the capitonné leather typical of the furniture world, decodes antiquity by bringing back to the contemporary the careful study on the contrasts that made the work famous: softness and hardness, virtual and physical, past and future.
The drop of 3 video NFT “teasers” will be on March 28th, 2022 on the market place Foundation, one of the main digital platforms for artists, curators, and collectors in the sphere of the new creative economy. The sculpture will be displayed in the Wunderkammerin June ‘22 and will be put on sale together with a dedicated NFT “plus” on the occasion of the 60th edition of the Salone del Mobile di Milano.
