Following the opening of the Hamleys Rome store at Galleria Alberto Sordi, Hotel de Russie, a Rocco Forte Hotel located on Via del Babuino, Rome, joins hands with Hamleys in a momentous collaboration to unveil the 'Fairytale Suite by Hamleys'.

A premier suite bearing the iconic insignia of Hamleys, the finest toy shop in the world, embodying the brand’s timeless legacy of enchanting experiences and awe-inspiring wonder. This exclusive partnership is dedicated to providing a captivating moments not only for the hotel’s youngest guests but for all visitors. The dream room, a testament to Hamleys’ unparalleled legacy of magical experience and wonder, designed by the architectural firm LOMBARDINI22 andbookable until 7 January 2025, promises an unforgettable stay for all who enter.

The little guests embark on a delightful journey as they pass through the ‘magic portal’, entering the room of their dreams where the adventure unfolds! Vibrant red and white tones, synonymous with the Hamleys brand, set the stage for excitement and wonder. Bursting with toys and Hamleys teddy bears—the cherished mascots—the suite ignites young imaginations, beckoning them to play and explore in this fantastical setting. Thirty teddy bears eagerly await to greet guests, amplifying the enchantment! Every detail, from the crimson curtains framing the windows to the golden walls adorned with  Hamleys-themed graphics, evokes the essence of the British brand. This is where children’s adventures truly come alive, crafting indelible memories at every corner.

In addition to the experiential suite within the premise, Hotel de Russie and Hamleys are collaborating to infuse every moment with “Fun, Magic & Theatre!” over the next ten months. Get ready for an array of exclusive activities designed specifically for young guests, both within the hotel and beyond. From participating in the grand opening of the Hamleys shop at the Galleria Alberto Sordi to enjoying an exclusive closed-door tour of the store, there’s something special planned for everyone. Young guests can indulge in a plethora of seasonal delights at Hotel de Russie, culminating in delightful and festive Christmas celebrations filled with joy and wonder.

Hotel de Russie

Located at the foot of the Pincio Hill between Piazza del Popolo and Piazza di Spagna, it opened in 2000 under the Rocco Forte Hotels banner. The history of the Hotel de Russie dates back to the beginning of the 19th century when the project for its construction was entrusted to the architect Giuseppe Valadier, who was simultaneously building the two hemicycles of Piazza del Popolo in those years. The aristocratic palace, which included an Italian-style garden divided into terraces and the adjacent palace owned by the Torlonia family, would become the ‘Hotel of Russia’ and the ‘Hotel of the British Isles’ respectively, structures frequented by the international aristocracy. Regular visits by representatives of the Russian Imperial Household, as well as numerous Russian intellectuals and Romantic painters, gave the Hotel de Russie its name. Over time, the Hotel consolidated its reputation on the international artistic and cultural scene, hosting such exponents as the painter Giacomo Frey; the sculptor John Gibson, a pupil of Canova; Sergei Diaghilev; Vaslav Nijinsky; Jean Cocteau and Pablo Picasso. In 2000, the renovation of the interior of the historic building was entrusted to architect Tommaso Ziffer and carried out in collaboration with Olga Polizzi, Design Director of Rocco Forte Hotels, resulting in an eclectic interior design that creates a unique fusion of the historic and the modern, where the most contemporary conception blends perfectly with the building’s classic architecture. Today, as yesterday, the Hotel de Russie continues to be a reference point for national and international jet set and artists.

About Rocco Forte Hotels

Established by Sir Rocco Forte and his sister, Olga Polizzi in 1996, Rocco Forte Hotels is a collection of 14 individual hotels, resorts, residences and villas. All of the hotels are landmarks, both old and new, occupying magnificent buildings in exceptional locations. Led by a family who has been in hospitality for four generations, the hotels are united by their distinctive approach to service ensuring guests experience the best of the cities and surrounding areas. Rocco Forte Hotels comprises: Hotel de la Ville, Hotel de Russie and Rocco Forte House, Rome; Hotel Savoy, Florence; Verdura Resort, Rocco Forte Private Villas and Villa Igiea, Sicily; Masseria Torre Maizza, Puglia; The Balmoral, Edinburgh; Brown’s Hotel, London; The Charles Hotel, Munich; Hotel de Rome, Berlin; Hotel Amigo, Brussels and Hotel Astoria, St Petersburg. Future openings: Rocco Forte House, Milan in 2024; The Carlton, Milan and Costa Smeralda, Sardinia in 2025; Palazzo Sirignano, Naples in 2027.


Hamley’s rich history begins with William Hamley, a Cornishman originally from Bodmin, England. Mr Hamley dreamed of opening the best toy shop in the world, which he achieved when he opened his first shop in Holborn, London, in 1760. Some 263 years later, Hamleys, the best toy shop in the world, is synonymous with magical experiences and joy for children. Hamleys’ unique retail experience includes play opportunities for children, eye-catching shop design, customer service expertise and incredible toy demonstrations. In addition to the popular London toy shop, Hamleys is a global brand currently operating in 16 countries with 189 shops in countries such as the UK, Italy, India, UAE, China, Malaysia and Mexico. In July 2019, Reliance Brands Limited [RBL] marked its first international foray by acquiring the global operations of Hamleys. RBL has been operating Hamleys franchise shops in India since 2010.

For bookings of our “Fairytale Suite by Hamleys”

Media: Photo Gallery Hotel & Fairytale Suite by Hamleys | Press Room | Facebook | Twitter | Instagram