The event welcomed a selected guest list, including prominent media, key opinion leaders, and tastemakers, to a beautifully curated space that embodied the essence of Missoni. The décor seamlessly integrated the brand’s signature zigzag patterns, vibrant colors, and elegant textures, complementing DRIFT Dubai’s identity as a chic and sophisticated seaside destination.
Guests were treated to a lively evening with a DJ setting the mood with an eclectic mix of beats while they enjoyed signature cocktails inspired by the Italian flair. The Missoni Resort Club’s distinctive ambiance captured the perfect harmony between Missoni’s playful elegance and DRIFT Dubai’s charm and tasteful vibe. The Missoni Resort Club is now officially open at DRIFT Dubai, offering a refined experience where guests can immerse themselves in a space infused with Missoni’s iconic artistry and world-renowned design philosophy.
About Missoni
Missoni, renowned for its excellence in Italian fashion, was founded in 1953 by Ottavio and Rosita Missoni. A promoter of a vibrant and optimistic aesthetic, Missoni encompasses a wide range of products and projects, including ready-to-wear collections for women and men, sportswear, beachwear, textile accessories, and home furnishings. Art and craftsmanship are inseparably linked in the world of Missoni, where creativity and design are coupled with an undisputed commitment to research and artisanal experimentation, reaching its peak in the development and application of the most sophisticated techniques in the field of knitwear. The brand currently operates prestigious licenses with excellent partners in the fashion and design industry and has undertaken several real estate projects globally. In 2018, the brand entered into a partnership with the Italian Strategic Fund to enhance the visibility of its brand and the significant potential of the company.
About DRIFT Dubai
DRIFT Dubai is a prestigious, award-winning beach club, where style and luxury meet, located within the One&Only Royal Mirage. Since opening in 2017, DRIFT has become one of the city’s best beachfront locations and pools, offering understated elegance through its adult-only beach club, as well as its chic French restaurant, serving breakfast and lunch until sunset. DRIFT also has its own private beach, Sea Lounge bar, as well as a private villa designed for intimate private events, with views of Dubai Marina and The Palm Jumeirah. Presenting an eclectic line-up of weekly events, DRIFT is perfect for those seeking a tranquil escape or a vibrant day of socializing, all complemented by the eclectic soundtrack of the French Riviera, via curated playlists.
About Sunset Hospitality Group
Sunset Hospitality Group (SHG) was founded in 2011 with a vision to create unique hospitality experiences around the world, ranging from resorts and beach clubs to restaurants and nightlife venues. Since then, the group has grown to become a leading hospitality investment and management company developing new and pioneering concepts and acclaimed multinational brands. SHG has a presence in 22 countries with a proven record in delivering a blend of high-quality services at exceptional locations. SHG’s portfolio includes renowned concepts including METT Hotels & Resorts, Azure Beach, Ammos, DRIFT Dubai, AURA, SUSHISAMBA, DREAM, L’Amo Bistro del Mare, Black Tap, Lola Taberna Española, Goldfish, Isola, Raise Fitness & Wellness, and many more.
Visit www.sunsethospitality.com.
