Fifty years after its official debut, Smiley® takes over Galeries Lafayette to celebrate its anniversary in style. The iconic universal counterculture symbol will be featured on various products across the fashion, accessories, beauty, and home departments. As a youthful symbol of defiant optimism, the cool collaboration will be attracting visitors to take the time to smile while discovering a unique pop-up collection curated by Creative Director of concept store Colette, Sarah Andelman at Galeries Lafayette from 21st February to 16th March.
We all could use a little something to smile about hence why this collaboration is here to cure your mood 😊. Think Smiley® t-shirts, hoodies, jumpers, and more. This collection will cater for women, men and kids. The iconic face will also be printed on key accessories such as hats, bags, as well as fragrances.
High-end brands such as Vanessa Bruno, Alice and Olivia, Champions, Karl Lagerfeld, Sandro, Michael Kors and more have proven to show their distinctive take in the Smiley® universe by creating a capsule collection available at Galeries Lafayette store, which features the anniversary logo designed by graffiti artist André Saraiva (aka Mr. A).
All Smiley® collections will be showcased across the full store for a limited time between 21st of February to 16th of March at Galeries Lafayette. The launch event will be held at in Galeries Lafayette from 25th – 27th of February open to the public from 4-8 PM. The event will include a live DJ performance by Emirati DJ Bliss as well as a lollipop station by the Middle East’s largest candy store -Candylicious in addition to jewelry and shoes customization which will be offered to customers who purchase from the Smiley collection throughout the 3 day events.
Smiley® is a symbol that has a lasting cultural significance within art, music, and fashion. It is also a symbol of positivity that has influenced people around the world for 50 years. Galeries Lafayette is excited to be transforming the department store into a yellow happy space combining fashion, experiences, and services inviting people to come together and smile together whilst sharing a universal smile.