art dubai digital 2023
Yango, an internationally recognized ride-hailing app, has joined forces with KAMEH, a UAE-based, enigmatic brand, to create a bespoke design for the Yango pick-up point at the entrance of Art Dubai Digital, the dedicated new media section of the region’s leading international art fair. By collaborating, both brands have demonstrated a mutual appreciation for art, design, and luxury. Visitors to the fair, which takes place at Madinat Jumeirah from March 3-5, will have the opportunity to discover the object and experience Yango's services firsthand.

The collaboration centres on the concept of visual landmarks and spatial navigation, with KAMEH drawing inspiration from the idea of an object serving as a navigational landmark or wayfinding token. Through the minimalist forms and signature weathered textures, KAMEH has created a contemporary totem that embodies the shared values of both brands. Yango’s general manager for GCC, Islam Abdul Karim, expressed his admiration for KAMEH’s talented and unique team and the inspiration the collaboration has sparked.

KAMEH’s art and design philosophy is rooted in the belief that technologies, designs, and art are intertwined and inseparable. By partnering with creative talents and firms from diverse fields, KAMEH believes that they can bring about new and more meaningful projects. KAMEH’s work on the Yango pick-up point design is a perfect example of this, as it fuses practical and creative needs into a physical embodiment of Yango’s services.

Both brands share similar values, focusing on quality, clarity, and delivering premium products and experiences. Their collaboration has resulted in a striking design object that is both a work of art and a functional wayfinding tool. The project showcases the power of collaboration between talented, creative individuals and companies from different fields, highlighting how the appreciation of art, design, and luxury can bring about groundbreaking projects that inspire and captivate audiences.

About Yango

Yango is an international ride-hailing service that was launched in Dubai in September 2022. It provides users with quick car dispatch and an excellent user experience. The service already operates in more than 20 countries across the Middle East, Europe, Central Asia, and Africa. Unlike other online services available, Yango app uses its own technologies, for example, smart order distribution. These technologies can help reduce the net cost of the trip and the time that a driver spends seeking a customer, ensure the efficient use of drivers’ time while providing predictive and affordable service to riders.

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KAMEH is a collectible design brand launched by the Dubai-based creator KAMEH in 2022. All products are handmade in the UAE in collaboration with skilled local artisans. Every product is unique and cannot be exactly replicated. The items are made-to-order and can be purchased through the website to be ready within 3-4 weeks. KAMEH also creates design objects on request.

KAMEH conceals his identity since he believes that art should precede the artist. The designer wants the viewers to enjoy the products, rather than be focused on the face behind. KAMEH is the designer, as well as the brand, the story and the pieces.

KAMEH combines complexity and craftsmanship into original interior home pieces where functionality and art are synonymous. KAMEH is inspired by various elements such as art, nature and human self. His collections contrast the simplicity of beautiful minimal design with the functional chaos of today’s world.

KAMEH won the Identity Design Award 2022 and his works have been covered in leading lifestyle media, including Esquire, Entrepreneur and Identity.

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About Art Dubai

Founded in 2007, Art Dubai is the premier platform to see and buy modern and contemporary art from the Global South. Across its Contemporary, Modern and Digital gallery sections, annual artist commissions and year-round collector and education programmes, Art Dubai champions art and artists from across the Global South, providing a relevant and increasingly important alternative to mainstream, largely Western-led narratives.

The leading global platform for art and artists from the Middle East and Global South, Art Dubai’s 16th edition will present over 120 participants from more than 40 countries and six continents across four gallery sections: Contemporary, Modern, Bawwaba and Art Dubai Digital. The gallery programme is complemented by newly commissioned artworks by the region’s leading artists, and an extensive and multidisciplinary talks and education programme.

Alongside the annual Art Dubai art fair, which takes place each spring, Art Dubai has an extensive year-round education and commissioning programme, working in close collaboration with local and regional partners to deliver ambitious cultural programming across the city.

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