Several publishers participating in the festival, which runs until 23 November, discussed the impact of the rapid technological advancements and the ubiquitous presence of social media, which have led to fundamental transformations in the publishing industry, including writing, printing, publishing, and distribution. They emphasised the need to adapt to the requirements of the modern era in order to meet the needs of new readers who increasingly rely on modern technology.
Commenting on the role that digital platforms and social media play in promoting books and supporting publishing activities, Ahmed Omar, CEO of Smart Amazon Publishing and Distribution, said: “Social media has become an integrated promotional platform for authors, allowing publishers to reach a wider audience worldwide. Modern tools have provided young writers with the opportunity to showcase their work directly to their audience, which has facilitated the development of a new generation of creatives.’
For his part, Tarek Al Sebai, Director of Al Sebai Publishing and Distribution, highlighted the importance of using technology to inspire children, ignite their passion for reading, and enhance their knowledge and awareness. “We are committed to leveraging modern technology to produce interactive books and educational apps that cater to younger generations,” he said. “The goal is not only to promote reading, but also to connect children to the world of books in an innovative way”.
Commenting on the use of artificial intelligence and its role in publishing, Samer Asaad, Director of Al Abqari Publishing and Distribution, noted that AI and augmented reality have provided publishers with a unique opportunity to offer interactive content for children. However, he expressed concern that excessive reliance on digital books may negatively impact the focus and imagination of new generations. “There is a risk that reading could become a superficial experience driven only by visual effects, rather than a deep intellectual journey that helps children develop their imagination and reflective abilities,” Asaad explained.
Meanwhile, Ali Fouad, Sales Manager at Dar Al Qalam Publishers, stressed that social media is an effective tool for promoting books. “Modern communication platforms have enabled quick access to a wide and diverse audience at lower costs compared to traditional methods,” he said. “We benefit from digital platforms to announce our new releases and organise marketing campaigns targeting interested readers directly, which increases the chances of books spreading and enhances their commercial success.”
About Al Ain Book Festival
Founded in 2009, Al Ain Book Festival – formerly known as Al Ain Book Fair – celebrates Al Ain’s rich cultural heritage and the inspiring work of Emirati writers, intellectuals, and creatives, past and present. Rebranded in 2022, the Festival is organised by the Abu Dhabi Arabic Language Centre (ALC) and delivers a diverse programme that aims to foster a culture of reading and inspire people to connect with Emirati heritage, culture, and creativity by bringing Emirati stories to life through poetry, performance, film, art, and music.
About Abu Dhabi Arabic Language Centre
The Abu Dhabi Arabic Language Centre (ALC), established following a directive from the President of the United Arab Emirates, as part of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), works to support Arabic language development and modernisation through comprehensive strategies and frameworks; enrich the scientific, educational, cultural and creative contributions of the Arabic language; promote Arabic language proficiency and cultural understanding locally and internationally; and support Arab talents in the fields of writing, translation, publishing, scientific research, arts, content creation, and organisation of book fairs. The Centre works to realise its foundational vision through dedicated programmes, qualified human capital, and meaningful partnerships with the world’s most prestigious technical, cultural, and academic institutions from its base in the UAE capital, Abu Dhabi.
