Reinventing Etro’s tradition and heritage in the now, Marco De Vincenzo infuses his modern and poetic aesthetics into a multidimensional approach where furnishings, accessories, objects and fabrics coexist to create new worlds and new ways of living. From the Woven Spectrum art installation to the exploration of the Maison’s patterns with the immersive set Diving into Patterns.
Created in collaboration with American artist Amy Lincoln, the Woven Spectrum installation stages in the Etro Home Boutique at Via Pontaccio 17.
The four visual artworks designed by Amy exclusively for Etro appear in a series of jacquard cashmere blankets, celebrating the connection with nature through images of leaves, trees, waves and clouds in shaded hues.
ETRO HOME INTERIORS – DIVING INTO PATTERNS
United by the art of savoir faire, Etro and the ONIRO Group – licensee of the brand since 2017 – pursue their partnership par excellence by designing new domestic scenarios composed of striking colors and rich fabrics.
Inside the showroom at Via Spartaco 6, three selected settings transport the visitor into the Etro home, with an explosion of colorful geometric patterns and modular arrangements designed around vibrant palettes of greens, blues and natural earth tones and interspersed with floral patterns like the Pluma jacquard.
ETRO HOME COLLECTION – OBJECTS & TEXTILES
During the Salone del Mobile, the brand also unveils the Etro Home Collection.
The range includes four décor themes inspired by the history, logo, iconography and the figurative world of Etro, rendered in a variety of materials such as porcelain, wood, metal and fine fabrics.
The three different collections interact in the multiple installations located at Via Pontaccio, Via Montenapoleone and Via Spartaco.
Since its 1968 inception, the name Etro has become synonymous with style. The ever fashion-forward Italian fashion house is more than just that – it is a lifestyle, above all aimed at quality, innovation and aesthetic refinement. Etro was created in 1968 by Gimmo Etro, who was inspired to develop a fashion line by his passions for traveling and history. Gimmo wanted to interpret the exotic beauty, widely differing aesthetics, and rich design techniques he had learned in his travels and studies into gorgeous textiles and silhouettes. From its first collections, Etro S.p.A. employed precious fabrics like cashmere, silk, linen and cotton, crafting these long-treasured fabrics into fresh renderings with modern cuts and patterns.
For more information please visit https://www.etro.com/row-en/