The collection draws inspiration from the concept of hypnotherapy, encouraging viewers to close their eyes, inhale deeply, and embark on a dreamy, almost delirious journey. It plays with the idea of reality becoming distorted, allowing details to grow gigantic and familiar items to be seen in a new light. This dreamlike state is reflected in the collection’s bold use of oversized volumes, inflating elements, and unconventional silhouettes.
A special partnership with the renowned Irish brand GUINNESS is presented through looks 45, 53 and 55. The GUINNESS foam is translated onto a sweatshirt with pearl embroidery and Jonathan Anderson’s signature is embroidered in the style of Arthur Guinness on the back of a hand knit intarsia cashmere blend yarn.
The collection combines traditional British craftsmanship with avant-garde elements to convey the artistic exploration of the imaginary.
About JW Anderson
Northern Irish designer Jonathan Anderson established JW Anderson in 2008. At first an elaborate collection of accessories quickly attracted attention, enabling the fledgling label to show on-schedule during 2008’s London Fashion Week.Its unique design aesthetic offers a modern interpretation of masculinity and femininity by creating thought-provoking silhouettes through a conscious cross-pollination between menswear and womenswear elements.
This idiosyncratic perspective, which earned the label a cult following, prompted JW Anderson to present a women’s capsule collection in 2010. JW Anderson has evolved into an internationally renowned and award-winning brand. In the past accolades have included British Fashion Awards for ‘Emerging Talent, Ready-to-Wear’ (2012), ‘The New Establishment Award’ (2013) and ‘Menswear Designer of the Year’ (2014). Most recently at the 2015 British Fashion Awards the brand received an historic double award for ‘Menswear’ and ‘Womenswear Designer of the Year’, the first time any brand has ever won both prestigious awards. Most recently, at the 2017 British Fashion Awards the brand received the award of ‘Womenswear Designer of the Year’.
For more information, please visit JW Anderson.
