These disparate visions produced by each creators varied generational and artistic background share one common goal: showing how four separate points of view simultaneously articulate the variety of Franco Moschino’s inspiration, and the common thread of his philosophy. Franco passionately hated retrospectives (comparing them to funerals) and only focused on the future.
Franco’s legacy in fashion, forty years after the foundation of his brand and twenty-nine years after his untimely death is everywhere. His influence is here, now. His attitude, his values, his insistence that women retain their freedoms, their agency, and in shaping their own look to avoid becoming victims of a system of which he was deeply apprehensive.
Moschino’s SS24 collection celebrates the coming together of four artistic backgrounds that share one common goal of creating a collection inspired by Franco Moschino’s iconic designs from 1983 to 1993 and to celebrate the house’s 40th anniversary.
Italian luxury brand Moschino was founded in 1983 by Franco Moschino and rose to the forefront of the international fashion scene through the ironic, tongue-in-cheek designs. In 2013, Jeremy Scott was appointed Creative Director and the brand hit a new high with his unexpected original designs that paid homage to Franco Moschino’s original concepts but were infused Scott’s unique vision and sartorial wit. The first collection created by the American designer has been presented of February 2014 on the occasion of Milano Moda Donna Fall-Winter 14-15.Moschino S.p.A. is the owner of the Moschino brands. The company, which was a licensor of AEFFE S.p.A. since from the brand debut in 1983, was acquired by AEFFE S.p.A. in 1999. The brand is now distributed in 86 countries and has boutiques in the most important fashion capitals of the world.
For more information, please visit https://www.moschino.com/it_it/.