Chloe Blue Diving Club JA The Resort diving
Chloe Blue Diving Club, an advocate for ocean conservation within the UAE, is proud to announce a dynamic new partnership with JA The Resort, a renowned hospitality destination committed to sustainability, by creating awareness campaigns that aims to mobilize interest in ocean preservation within the UAE.

The collaboration between Chloe Blue Diving Club and JA The Resort underscores their joint commitment to preserving marine ecosystems and safeguarding marine life in the UAE.  The partnership will leverage their respective strengths and resources to implement a range of initiatives that will contribute to a cleaner and safer ocean.

Through this partnership both organizations will dedicate their efforts to enhance conservation awareness about the importance of ocean conservation, organizing educational programs, and engaging with guests, employees, and the wider community. Moreover, they will be implementing sustainable diving practices to minimize the impact on marine habitats and actively promote responsible diving behaviors.

Chloe Blue Diving Club and JA The Resort will also be organizing regular Marine Clean-up Campaigns by mobilizing volunteers to remove marine debris and restore the beauty of local dive sites in Dubai.

We are thrilled to team up with JA The Resort in our shared mission to create a cleaner and safer ocean for future generations. By combining our expertise and resources, we have the power to drive meaningful change and promote sustainable practices throughout the diving industry.

Chloe Griffin, the passionate founder of Chloe Blue Diving Club

JA The Resort’s Cluster Quality Assurance Manager who is tasked to oversee Sustainability, Samuel Njoroge, echoed this sentiment, adding: “At JA Resorts & Hotels, we recognize the critical need to protect our planet’s most precious resources. Through this partnership with Chloe Blue Diving Club, we will further enhance our commitment to environmental stewardship. Together, we will implement innovative strategies that promote sustainability within the resort and raise awareness among guests and the local community.”

The partnership was formalized during the prestigious MAD (Make A Difference) week which celebrated the Environmental Day and Ocean Day, a groundbreaking initiative created by JA The Resort. During the week, the resort hosted a morning of networking and presentations, inviting their esteemed sustainable partners to celebrate this partnership.

Through these joint efforts, Chloe Blue Diving Club and JA The Resort are poised to make a significant difference in preserving our oceans and inspiring others to embrace sustainability.

About Chloe Blue Diving Club

Chloe Blue Diving Club is a renowned organization focused on marine conservation, promoting sustainable diving practices, and protecting marine life. With a deep-rooted passion for the oceans, Chloe Blue Diving Club strives to make a positive impact on the environment and inspire others to become stewards of the sea.

To learn more about Chloe Blue Diving Club and their dedication to ocean conservation, visit

About JA Resorts & Hotels

A legacy UAE brand, JA Resorts & Hotels – pronounced as ‘J A’ was born in 1981 and has a widely recognised reputation for excellence, in the management and operation of award-winning resorts and hotels. Taking its name from the original Jebel Ali (JA) Beach hotel, JA Resorts & Hotels portfolio now features 9 distinct properties across the UAE and Indian Ocean, each dedicated to curating unique experiences and creating unforgettable memories. Tropical escapes include JA Manafaru, the idyllic luxury island resort in pristine, lagoon ringed Haa Alifu Atoll, at the northern tip of the Maldives and JA Enchanted Island Resort, a luxurious hideaway of 13 exquisite villas and rooms on a private island, in the middle of the protected Saint Anne Marine Park. Within the UAE, guests can choose from the five-star JA Ocean View Hotel, located along ‘The Walk’ in Jumeirah Beach Residence. Other attractive options include the acclaimed JA The Resort – Dubai’s largest experience resort, with 1 million square metres of thrilling activities and 3 unique hotels offering 800 suites and rooms between them– the award-winning JA Beach Hotel, JA Palm Tree Court and JA Lakeview Hotel, a golf course adjacent property opened in 2019. The JA Hatta Fort Hotel is Dubai’s only mountain resort, a secluded getaway amidst the stunning Hajar Mountains landscape. The Manor by JA is a 2020 addition to the portfolio, a 247 key corporate hotel located in Al Furjan, Dubai. In 2021, the group also opened the new JA Enchanted Waterfront Villa’s, a brand-new idyllic getaway in Seychelles on the east coast of Mahé. JA Resorts & Hotels is a member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, bringing together more than 40 brands with over 800 hotels in 100 countries.

To find out more about JA The Resort and their sustainable practices, visit