The Unique Show luxury jewellery watches
The Unique Show, debuts on Saturday 18th November from 4 p.m. to 11 p.m. at the Casinò Lugano, with the innovative format Luxury Lugano. Fully committed to high jewelry and collectible timepieces, The Unique Show events are a grand celebration of artistry showcasing only the top-level brands and designers, open to the public mainly on invitation.

The event curators shortlist the exhibitors for their distinctive values, creativity, and flawless materials. Guests can expect to see the most exceptional pieces of jewelry and watches from all around the world. The events take place during the peak season of exclusive destinations in Switzerland and Italy, such as St. Moritz, Como, and Lugano. The initiative aims to highlight the best talents and niche brands to an audience of passionate connoisseurs and collectors of the rare and exceptional. Each event is considered a unique and unmissable experience to discover the finest high jewelry and collectible watches within a luxurious atmosphere enhanced with music performances, live photo sessions, exclusive vernissages with gourmet canapés and champagne.

“We are thrilled to bring together the most exquisite high jewelry and collectible watches, celebrating the excellence that defines our industry,” said Dalila Daffara, founder of The Unique Show. “Our boutique events are a tribute to the  unparalleled art of design, craftsmanship, flawless materials, and heritage that distinguish the participating companies. As a high jewelry expert myself, together with my team, we carefully selected exhibitors to captivate collectors and connoisseurs who recognize and appreciate the exceptional. We firmly believe that goldsmithing and watchmaking are not just crafts; they are notable arts, rich in precious traditions and profound emotions, often overlooked in their narration. These arts serve as treasure chests, encapsulating memories that transcend generations. The excellence, hidden within these masterpieces, deserves to be unveiled. It is this conviction that led us to establish The Unique Show – a format dedicated to unraveling the stories of uniqueness woven into every one-of-a-kind piece, ensuring that the brilliance of these timeless creations resonates through the ages.”

The prestigious exhibitors of Luxury Lugano include; Aariya Diamonds, Autore Pearls, Boite d’Or, Eleonora Federici, Gismondi 1754, Ippolita, Laut, Scavia, and Sicis Jewels.

Guests will have the opportunity to explore and acquire the creations while enjoying an exclusive evening featuring Champagne, courtesy of the sponsor Champagne Barons de Rothschild, canapés curated by the talented Chef Raffaele Russo, and live music with a violin performance. Casinò Lugano offers all the guests game credits to fully live the fancy atmosphere of the location. In addition, a live photography session showcasing Jewelry & Watch creations and a special lottery add further sparkle to the event.

Scavia – Anastasia ring with diamonds and spinel

As the main sponsor of The Unique Show, Sothebys will host a special valuation day for the Luxury department, also giving the opportunity to interested visitors to plan an appointment and meet Sotheby’s Specialists for a free valuation of their precious items.

Barons De Rothschild Champagne. Cave Vertus

Among the Luxury Lugano supporters is Club degli Orafi, an independent association that brings together the most important companies of the Italian gold jewelry industry, representing the different categories and leaders in their respective business segments.

Luxury Lugano is also sponsored by Trilliant Capital, a pioneer firm specializing in innovative investments, and OnlyMasterpieces, the first blockchain integrated luxury marketplace in the world.

Ippolita – Rock Candy earrings

Media partners of the event include the Swiss editorial group Celebre Magazine, Luxury Investment Magazine, Rinascimento Magazine, the Instagram page Journal des Bijoux and Arte&Lusso (based in the United Arab Emirates). The Unique Show events, curated to perfection, have garnered the attention of journalists known for their insightful perspectives and international influencers celebrated for their global reach. Among them are international journalists Laura Astrologo Porché – editor in chief of the Watches & Jewels column to the Swiss Publishing Group Celebre Magazine and founder of Journal des Bijoux, Bebe Bakhshi – ChampagneGem, Agata Jankowiak – Blingsiscom, Izabela Zofia Switon-Kulinska – BellaZofia.

With an unwavering commitment to the artistry and sophistication embodied in high jewelry and collectible watches, Luxury Lugano promises an unparalleled experience for attendees. From meticulously crafted gemstone masterpieces to intricately designed timepieces, this event promises to showcase the epitome of luxury and prestige.

Boite d’Or – Princess Coralia necklace


Dates | Opening hours | Place | Tickets | Program

Date: Saturday 18th  November 2023 Opening times: 4 p.m. – 11 p.m.

Address: Via Chiarina Stauffacher-Vedani 1,  6900 Lugano (Switzerland)

Tickets: Free entry on invitation. You can inquire about an invitation on the website or by writing to Limited places available.


4 p.m. – 6 p.m. – Tea time & live photo shooting

6.30 p.m. – 9 p.m. – Cocktail party with Champagne & canapès

9 p.m. – 11 p.m. – Live music with a violin performance & Champagne Barons de Rothschild