Van Cleef & Arpels Launches Fleurette Collection

A corolla of light

For the first time in  the  history  of the Fleurette collection, the motif is accentuated through a contrast between rose gold and diamonds.   The   lines of the creations take shape  thanks  to the color of the metal, which gently draws attention to the radiance of the precious stones. Enhanced by meticulous openwork, setting, and polishing, this new combination of materials amplifies the diamonds’ fires and gives the pieces a more graphic style.

Composed of seven round stones brought together in a scintillating corolla, this emblematic motif of Van Cleef & Arpels’ jewelry shines in a quartet imbued with elegant simplicity. The stones are set in such a way as to diffuse a luminous halo across the skin, giving the flower a subtle refinement.

Illuminating the neckline, the meeting of rose gold and diamonds creates a radiant harmony that gracefully unfolds on a flower pendant. A necklace with five motifs lends its full brilliance to the silhouette.

The new rose gold Fleurette ring features the setting that was redesigned in 2022 for the white gold creations. The widened body of the ring – also known as “cravat” in reference to the shape of its ends – is set with diamonds of decreasing size, giving the illusion of a weightless corolla elegantly accompanying every gesture. The same is true for the earrings that sparkle on either side of the face with the flower they feature.

The High Jewelry Expertise of Van Cleef & Arpels

The tradition of white jewelry at Van Cleef & Arpels and its art of showcasing diamonds lead the Maison to choose the best quality stones, both for its jewelry creations and for its High Jewelry pieces. The Van Cleef & Arpels expert gemologists select grade D, E or F diamonds for their color and IF to VVS2 for clarity. The Fleurette motif is part of this historical commitment to the beauty of gems, each diamond undergoing stringent quality control before being matched with others to create a harmonious whole.

The Van Cleef & Arpels craftsmen combine their expertise to bring delicacy and radiance to each piece in the Fleurette collection. The jewelers use the openwork technique, in the tradition of care given to High Jewelry pieces. Skillfully openworked, the structure of the bezel allows light to pass through the round diamonds, amplifying their glow. Quite discreetly, the setting combines grains and claws in a “V” shape, allowing the stones to touch and sparkle in unison without compromising their luminosity, thus adding to their brilliance. Finally, the polishing steps follow one another and complete the splendor of each piece.

About Van Cleef & Arpels

Founded at Paris’ 22 Place Vendôme in 1906, Van Cleef & Arpels came into being following Estelle Arpels’ marriage to Alfred Van Cleef in 1895. Over the decades, the excellence and creativity of the High Jewelry Maison established its reputation across the world. With a blend of inventiveness and poetry, Van Cleef & Arpels perpetuates a highly distinctive style that has produced numerous signatures: the Mystery Set technique, the Minaudière, the transformable Zip necklace and the Alhambra motif. Its selection of exceptional gems that instill an emotion, and the savoir-faire of its the virtuoso craftsmen of its workshops have given birth to enchanting jewelry and watchmaking collections. Whether inspired by nature, couture, dance or imaginary worlds, the Maison opens the gate to a timeless universe of beauty and harmony. It currently operates over 135 boutiques globally, including 14 locations in the Middle East with the newly opened Dubai Opera Boutique.

For more information, please visit https://www.vancleefarpels.com.