BrandBar a amazing space in a perfect location, a middle ground between a meeting opportunity and a book of curiosities for all lovers of the most famous brands who want to discover more information and exclusive, sometimes incredible stories hidden behind the brands.

Text and photos by our contributor Marco Fraschetti

ISD Global Presents

BrandKnow is an experiment and a dedication to all brand lovers. Thank you for the passion, the emotional labor and loyalty.

BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realizing their branding goals.

One could have been jet lagged but the flavours did the trick. The first edition of BrandKnow held at the eclectic Jetlag by Flavours in Port Mina Rashid, Dubai, lived true to its billing. Of surprising, delighting and educating brand lovers and marketers about little known nuggets of iconic brands. Straddling from Apple & Nike to Coke & Harley Davidson, to Rolex & Chanel or Johnnie Walker & Red Bull, Ferrari & Tiffany & Co, Levi’s & Louis Vuitton, RayBan & MontBlanc, Tesla & Xerox, Jimmy Choo & LEGO…

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