UAE's one of a kind immersive digital art exhibition will blow your mind with their new shows this 2021 combining 3 concepts in one show - The Impressionists, Colours x Colours & Neon Demon. Let these inspiring masterpieces take you on a fascinating journey- a must-visit.

UAE’s one of a kind immersive digital art exhibition will blow your mind with their new shows this 2021 combining 3 concepts in one show – The Impressionists, Colours x  Colours & Neon Demon.

The Impressionism as an artistic movement originated in France in the 19th century. What is the secret of the colossal success of Impressionism, which does not fade away all over the world even today? 

ToDA Colours X Colours Digital Art Show

More than a hundred years later, the Impressionists are still perceived by many as our contemporaries, because they caught the world as we know it now. Indeed: Claude Monet had already driven his own car from Giverny to Paris, knew the Charlie Chaplin’s and Eisenstein’s movies. But it seems that the real reason is different. 

There is no doubt that Impressionism played a tremendous role in the artistic revolution, which separated figurative art with its pretentious plots and strict academic norms from everything what is now called contemporary art and modernism. 

The ideas of Impressionism united a number of great masters of painting like Édouard Manet, Claude Monet, Edgar Degas, Auguste Renoir, Henri De Toulouse-Lautrec and other. The manner of each of them is individual and recognizable. 

But they shared common principles: an indispensable polemic with a fusty academic style, a daring independent vision, the love for the plein-air, a fundamentally different understanding of color, tone and brilliance of shadows, the cult of pure unmixed colors. 

The Impressionists did not convey the objects, neither landscapes, nor portraits, but that light-colored cover that emphasized the beauty and atmosphere of the particular moment. Their desire to create in the manner of a sketch, raised to a principle, gave rise to the term “impressionistic manner. 

The exhibition “The Impressionists” starts with the work of Édouard Manet, who never actually considered himself as an Impressionist. But his paintings were so bold and progressive, and they angered Salon critics so much, that the Impressionists revered him as the godfather of their movement. 

The magnificent works of Monet, Degas and Renoir, who made up the “backbone” of the group, give an idea of the very essence of Impressionism painting principles: visible brushstrokes, pure color, revolutionary plots and open composition. 

The exhibition also includes the works of so-called post-impressionists: the artists who considered themselves Impressionists at the dawn of their careers, but then developed Impressionistic ideas further. 

So, it’s safe to say that the roots of great art movements like favism, expressionism and cubism are in post-impressionism. 

The extraordinary popularity of Impressionism also lies in a very simple fact: these works are incredibly beautiful. Looking at them, it is impossible to remain indifferent. A famous art historian Ernst Gombrich once said: “It took some time before the public learned that to appreciate an Impressionist painting one has to step back a few yards, and enjoy the miracle of seeing these puzzling patches suddenly fall into one place and come to life before our eyes”. 

These miraculous pieces of arts combined with beautiful music, huge screens and modern digital effects will get you under a great impression.