Prepare to embark on a journey like no other as Lord of Misrule (LOM) invites you to step into a world filled with vibrant colours, captivating scents, and unparalleled excitement. On September 26th, at the enchanting TODA, Souk Madinat Jumeirah, LUSH is thrilled to unveil a unique experience that promises to transport you to a realm of endless wonder – The Lushiverse, to celebrate the reveal of its holiday collections.
In a world that has often felt colourless and drained over the past years, LUSH believes it’s time to break free from the ordinary. Lord of Misrule (LOM), known for pushing the boundaries of creativity, embarked on a ground-breaking journey that began with a serendipitous accident in their laboratory. The outcome of this experiment was nothing short of miraculous – a portal leading to an entirely new galaxy where the mundane gives way to the extraordinary.
The Lushiverse is your passport to a new and thrilling solar system, where you’ll traverse the cosmos, making stops at breathtaking destinations along the way. As you embark on this exhilarating journey, you’ll encounter Lord of Misrule’s very own planet, the Snow Fairy Haven, the relaxing land of the LUSH spa, and the wonderous world of gifting, aptly named Intergalactic.
This holiday season, LUSH will redefine the way you perceive the world around you. Embrace the vibrant hues, captivating aromas, and the sheer sense of wonder that only The Lushiverse can offer.
The grand unveiling of the Lushiverse will be held on Tuesday, September 26th from 8PM to 10PM at TODA Souk Madinat Jumeirah, and will be open to the public free of charge.
Since establishing over 27 years ago, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products, one of Lush’s most well-known creations is the bath bomb. Invented in 1989 by Lush Co-Founder Mo Constantine in her garden shed, bath bombs have become a global sensation – all hand pressed in Lush’s own manufacturing sites across the world, Lush sold over 40.5 million last year.
A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet. The ultimate goal is to leave the world Lusher than we found it. Lush operates a strict policy against animal testing and leads the cosmetics industry in combating over-packaging by developing products that can be sold ‘naked’ to the consumer. Today Lush operates in 49 countries with over 900 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages. Lush is available in the following MENA countries; UAE, Bahrain, Saudi Arabia, Oman, Kuwait, Qatar and Lebanon.
For more information about LUSH and to keep up to date with the brand’s latest news, visit the LUSH MENA website.